Website or just Instagram? What your business really needs
Many businesses think Instagram is enough. It is a good tool, but it has one big limit: when someone searches for your trade on Google, your posts almost never show up.
What Instagram does well
Instagram is great for showing your day-to-day, staying in touch with your customers and building a community. Photos and short videos are very good at making people want to come.
What Instagram does not do
- It does not show up when someone types “restaurant near me” or “barber in my town” on Google.
- Your opening hours, address and prices get lost between posts.
- The algorithm decides who sees your photos, and it can change overnight.
- The account is not fully yours: if it is blocked or hacked, you lose your shop window.
What a website adds
Your website is your home on the internet: it is always there, with the information your customer needs (what you do, where you are, when you are open and how to contact you) and a button to message you on WhatsApp. Google also uses it to decide whether to show you when someone searches for your trade in your area.
The best option: both together
Instagram attracts, your website convinces and makes contact easy. Put your website link in your Instagram profile and a link to your Instagram on your website. That way, people who discover you on social media find all the information, and people who find you on Google can see your day-to-day.
Not sure what your business needs? Message us on WhatsApp: we will answer with no obligation.